Pitch your products to the TODAY SHOWCloses FridayGet in →
Get Featured Accelerator™
Created for smallbiz underdogs by the #1 small business PR expert, who's never worked a day in a traditional agency.
Get your products into top gift guides, and recommended by AI.
PR is really just two things: knowing who to pitch and what to say. GFA hands you both — 50+ real opportunities every week, the journalist contacts, and AI that helps you pitch. You copy, paste, press send. No huge following, no hours of searching — and the connections come from us.
★★★★★ Join hundreds of product owners and solo founders already getting featured.
Our members get featured in:
Built for beautyskincarewellnesspetfoodjewelryapparelhome decorcandleEtsyShopifyAmazonmakeupoutdoorkidspersonalized giftscustom giftsbeauty founders.
SEEN
No gatekeepers
The manifesto
F*ck traditional PR. It's time for the rest of us to be chosen.
First, the truth
You're doing so damn much. It's just not putting you in front of the customers already looking to buy.
You're running the business, raising the kids, packing orders, answering DMs, posting into the void. It's not that you aren't doing enough. It's that none of it puts you in front of the people already searching for what you sell. That's not a you problem — it's a system problem. So I built the system.
You don't have a product problem. You have a discovery problem.
You don't need more hustle — you need the customers already searching to actually find you.
Why now, not someday
The next 3 to 6 months are make or break.
But this is the window. Gift guides are being planned, journalists are sourcing, and the race to get found in AI and search is already on. What you build now can keep making your brand more discoverable for years. You don't need to feel ready—you just need to start.
You're either in the answer, or you're not.
9:41
ChatGPT
Message ChatGPT…
Real shoppers, asking AI what to buy →
Happening this month
Get in and meet Amy Goodman from the TODAY Show.
Amy is the TODAY Show journalist who sources products for national TV — that's her on set with Hoda Kotb. She's picking October features right now. Get in the room while she's looking.
You need to know who to pitch — and what to say. That's where most product founders get stuck.
Who do you pitch?
Who's writing about products like yours right now?
What stories are they working on?
What's their deadline?
How do you even reach them?
What do you say?
What angle makes your product relevant right now?
Why should this journalist care?
How do you make it more than “here's my product”?
What goes in the pitch so they keep reading?
GFA gives you both.
We find the opportunities→AI finds your matches→our prompts position your product→you press send
Who to pitch
50+ current PR + gift-guide opportunities every week — with what each journalist wants, their deadline, and how to reach them. And it's not just lists: we bring the top editors right to you, live inside the community, actively looking to feature products like yours.
What to say
You're not learning to write pitches. My award-winning CPR Method is engineered right into the prompts — they write the pitch for you, positioned for that exact journalist and opportunity. It works even if English isn't your first language.
What you actually doCopy. Paste. Press send.About 10 minutes.
And when you're not sure you're nailing either one? That's where I come in — unlimited feedback on your pitch, your angle and your strategy for six months.
The right journalist. The right angle. Press send.
No huntingNo wondering who to pitchNo blank emailNo $5K/mo agency retainer
I'm not giving you more homework — I'm removing it. You don't need to become a PR expert. You need a system that tells you: here's your opportunity, here's who to contact, here's what to say. Now press send.
ChatGPT can write an email. It doesn't know which email you should send today.
What GFA actually is
Your PR engine — already built.
Everything you need to find the right opportunities, reach the right journalists and know what to say — without building a PR department yourself.
Opportunities+AI matching & pitching+40k+ contacts+Meet top editors+Gloria's strategy
01
Current opportunities
Know who's looking for products like yours right now.
02
AI-powered matching + pitching
Know which opportunities fit your product — and what to say.
03
40,000+ media contacts
Know exactly who to reach, instead of Googling and guessing.
04
Meet & pitch top editors
Get in front of top-1% editors live, pitch them directly, and get their feedback on your product.
05
Gloria's PR strategy + support
Never wonder whether your angle, pitch or follow-up is right.
Not another course. Not a list of prompts. Not a Facebook group. A repeatable PR engine you can start using now.
You could spend years building the contacts, relationships, workflows and PR know-how yourself. Or walk into the engine that's already built for you.
This is not a course — no videos, no worksheets. It's a plug-and-play system that gets you featured, connected to top editors, and found in SEO and AI search. No learning curve. No hours of training. No new thing on your plate.
Here's the whole model in one line: We find the opportunities. We hand you the contacts. AI drafts your pitch. I help you sharpen it (if you need it). You press send. That's why it costs a fraction of an agency — and why you keep the skill for good.
Over 40,000 top magazine editors, writers and podcast hosts — across 25 industries
Here's exactly what you get — and exactly what it takes
50+ live PR opportunities every week — each with the journalist, the outlet and their email, ready to pitch. You never hunt.
40,000+ media contacts across 24 curated lists, with email and social handles.
Plug-and-play AI pitch prompts — built from 600+ pitches that actually landed. Paste your product, get a ready-to-send pitch.
Live coaching calls with me — all recorded and transcribed, so you never miss one.
Top editors brought live into the community — meet and pitch them directly.
Direct access to me + feedback on your pitches for the full 6 months. Not a junior coordinator — me.
The CPR pitching framework + templates — the exact method behind 600+ features.
A founder community that shares opportunities and cheers you on.
6 months of full access — and you export the contacts and docs to keep for good.
15–20 mina day · without the calls
That's the daily commitment — and that's before the calls.
Copy the prompt, paste your product, press send. That's the everyday work: no videos, no course, no homework. The live coaching calls are on top of that — optional, recorded, and honestly the juiciest part — so you dip in when you can. If you can send a text, you have the time for this.
Real, active opportunities posted every single day. You know exactly what journalists are writing about, and many members have been featured in as little as 24-48 hours.
“First pitch, first feature. BOOM! My backlinks went from almost none to over 60.”
Nancy Ladd
02
We connect you to top 1% journalists
Meet and pitch editors from Vogue, Forbes and BuzzFeed on live calls, plus 40,000 top magazine editors, writers and podcast hosts with email and social across 25 industries. We find the right ones for your product.
“The database is the golden ark of the covenant. It got me the foot in the door I needed to start getting features.”
Kim Behzadi, Read it & Eat
03
We help you get found, and recommended by AI
Turn one feature into steady discovery. Get found first when people search for products like yours.
“I got featured in major publications, and now customers find us without us constantly posting or pitching.”
Marcia Hacker
04
We give you real community and access to me
Not 100 people lost in a group. Diverse product founders who get it, immediate help without waiting your turn. Designed for busy founders, not another course.
“This is NOT just another Facebook group. How much time Gloria puts into this, no one does this.”
No waiting and no curriculum. You're pitching the same day, about 10 minutes at a time.
Day 1
You're in, and pitching the same day.
Join the private community, unlock 50+ PR opportunities with the journalist emails ready, and send your first pitch. No PR experience, no big following.
Week 1
Meet Amy Goodman.
While your first pitches go out, we add you to the calendar to meet Amy, who's sourcing products for October primetime TV right now.
Under 2 weeks
First pitch, first feature.
The average time to a member's first feature is under two weeks. Your very first pitch could become your first feature.
Month 3
It starts to compound.
Every feature becomes an SEO backlink and a trust signal, which helps Google rank you and AI recommend you.
Month 6
The know-how is yours for good.
The skill, the relationships and every feature you landed stay with you for life. Want to keep the media database, weekly leads and coaching calls? Renew at around 80% off. No agency bill that keeps all three.
To be clear: $175 isn't a subscription — it's the full cost of the Accelerator, simply spread across 12 payments so you don't pay it all at once. Make all 12 (or pay $1,999 up front) and you're done. Nothing recurring, nothing to cancel.
30-day money-back guarantee
Join, use the system, send pitches. If it's not the right fit, request a full refund in your first 30 days — no hoops, no hard feelings.
You don't need hours. About 15 minutes a day. Grab an opportunity, let AI help write the pitch, press send. No sitting through hours of training first.
“What if I invest and it doesn't pay off?”
I get it — especially if you've already spent on ads, courses or PR that didn't deliver. That's why GFA isn't built on one lucky feature. You're building a repeatable visibility system for six months, plus a skill and media relationships you keep. And you have 30 days to get inside, use it, and decide. If it's not right, email us for a refund.
“I can't do this. I'm not techy.”
You don't need to be. AI is like an escalator — you don't need to know the wiring underneath, you just step on. No prompt engineering, no PR degree. We have members in their 60s, 70s and 80s who'd never touched AI, saying “this is so easy.” If you can text a friend, you can do this.
“Now isn't a good time.”
There's never a perfect time when you're a founder. But PR has real windows. Gift guides and TV segments are being planned now. Waiting can mean missing them.
“I'm not sure it'll work for my business.”
You don't need a huge brand or following. You need the right angle for the right journalist. Finding yours is exactly what we do together.
“I keep telling myself I'll do it later.”
And then life happens. Another season passes. This time, you're not figuring it out alone. You have the opportunities, the tools, and me.
But who am I to tell you this?
I'm Gloria, an award-winning PR coach for independent product founders.
I know how to make the right people pay attention to you, even if they've never heard of you. I didn't come from PR or marketing, and I had no rolodex of fancy friends. I left my career as a diplomat to amplify small business owners who, like me, weren't being seen.
Like you, I had no PR background and zero connections. But I didn't let that stop me.
I cold-called hundreds of newsrooms pitching my clients. A lot of no's came before the yeses, and I studied every one until I saw the patterns behind what actually worked. That became my CPR method — the framework now built into the Accelerator.
Since then I've taught it to thousands of product founders, people exhausted by the never-ending content grind who just wanted to be seen for the work they were already doing.
Ask ChatGPT “who's the #1 small business PR coach?” and my name comes up. Ask why, and it says: “AI prioritizes strong third-party validation — podcast mentions and backlinks.” Not my following. Not my ads. That's the exact system I hand you.
PR has always been a gatekept, pay-to-play club, and the old guard likes it that way. Well, it's time for them to move over. It's our time to shine, b*tch.
For the rest of us.
Our voices were silenced and our stories left out. As women — especially WOC and BIPOC founders — we've built inside systems never designed for us to win. So we stopped waiting for permission and built our own table. When you get featured, you're not just growing a business. You're proof that the rest of us belong in the room.
Whether you're the first in your family to start a business, an immigrant, or just someone learning to speak up, your journey is recognized and respected here. Breaking barriers is hard, so you'll find a community that gets it.
♥Come as you are
You don't need a glossy portfolio or a huge following. Your worthiness is your birthright. Whether you've sold a handful of products or thousands, your story matters and we're here to help you get seen.
♥This work is sacred
This is more than business. It's reclaiming our stories and rejecting the systems that told us to shrink. Being seen and heard is a radical act, and your story deserves to be shared.
♥Allergic to BS
Building a business is messy, full of tears, laughter, setbacks and breakthroughs. No shallow wins or empty validation here. We share the real stuff and celebrate every win, big or small.
Client Win
“Sold out in just 1 hour after the Today Show”
As a solo female founder, we sold out in just one hour after being featured on the Today Show thanks to Gloria's PR support and connections. It changed everything for me as a small brand.
Mint Patattan, Kandlery
Live on the Today Show
Real people, real resultsFounder stories
The receipts, in their own words.
47.5%revenue increase
“My sales increased by 32%, which posted my revenue up 47.5%, and set my platform up for growth.”
Dr. Greta A.Golf coach & sports educator
4×featured
“Woohoo! I got another feature in a back to school guide. I think this is my 4th feature since joining at the end of June :)”
Nancy LaddProduct founder
12+press features
“With Gloria's help I landed my biggest piece of press to date, 12 and counting, and it brought so much traffic and awareness to my brand.”
Kim BehzadiFounder, Read it & Eat
Sales ↑and website visits
“The spike in sales and website visits was fantastic.”
Kristy CarruthersFounder, Connect Branded
5-figuresaved vs agencies
“I wasted five figures on traditional PR agencies. It wasn't until this method that things really clicked for me.”
KarinProduct founder
4-pageUK editorial
“I'm being featured in the country business section, a four-page editorial.”
“Featured in Bustle, the Wall Street Journal and USA Today — seven placements since January.”Swapna Dhond Patel
“Over 30 features, two of them on TV. About half my website traffic now comes from ChatGPT, Claude and Perplexity.”Melanie, Brick-You
“Set Forth NY made Forbes' Best Fall Candles — and now editors at Homes & Gardens DM me directly for pitches.”Karen Arcilla, Set Forth NY
“We got featured on Buzzfeed, Good Housekeeping and The Spruce — right when I thought we weren't getting featured anywhere.”Samantha Ong, Joeydolls
“Pitched a Mother's Day gift guide, got a sample request the next day, and landed the #2 spot five days later.”Cindy, Umami Granola
“I started sending journalists LinkedIn requests and just landed a connection with the Beauty Editor at Glamour.”Adeline Koh
“15 placements and growing!” Landed my first live TV spot.Kim Behzadi, Read It & Eat Box
“Three wins in February: a podcast and two spring gift guides.”Dianna Wacasey, Momo's Secrets
“$1,000 in myself vs $10,000+ a month for PR that isn't guaranteed, and they're doing the same thing.”Karin Srisilpanand, Trove Box
“I don't have time for BS, so I work with people who are honest and direct. And it was obvious the folks working with you were pleased with their results.”Jennife Brown, Sweet Natured Pet
“You never tried to sell smoke to us. Every day you can find the next 'big expert' selling you another program that will make you six figures in a month. This wasn't that.”Anna Rios, Of the Vine
“I was touched that Gloria personally reached out when I missed the monthly call. Her passion for helping people be seen, heard and valued really shows.”Vivian Huang
Real messages, DMs and Zoom chats from our members. Nothing edited, nothing staged.
“100+ orders in the first two hours — we sold out within the hour of airing on the TODAY Show.”
Mint, Kandlery
“So excited by the energy and opportunities here. Working my way through onboarding — already pitched Camarillo and Amy. Really glad I found you and this group!”
Kirsti, new member
“I sent one pitch, got a response in 24 hours, and got featured.”
Accelerator member
“We'll be on Oprah, then Realtor's Lust List — and a stylist just requested our suits for Elle. I would have NEVER done that without your program.”
with Hoda Kotbwith Meredith Vieirawith Jenna Bush Hager & Dylan Dreyerwith Kelly Ripa & Ryan Seacrestwith Al Roker
Your unfair advantage
Meet Amy Goodman, the woman who puts products on TV.
She's on set with the hosts you grew up watching, Hoda Kotb, Kelly Ripa and Ryan Seacrest, Al Roker, Meredith Vieira, Jenna Bush Hager. And she's sourcing products for October primetime right now.
Get in before she sources, and you get to put your product in front of her inside the community.
Read this honestly. We would rather you feel certain than sign up unsure. This isn't for everyone, and that's the point.
This is you
You're exactly who we built this for if…
You pour everything into a product you believe in, and it still feels invisible online.
You're done posting into the void and letting the algorithm decide who gets seen.
You want press and AI to recommend you, without a $5,000 a month agency.
You have about 15 minutes a day, not 10 hours, and you need a system that respects that.
You're not techy and you've never pitched a journalist, and that is completely okay.
You sell a product, a service, or both, and you're ready to be chosen, not just seen.
Not you
This probably isn't your thing if…
You're scared or not comfortable using ChatGPT, or any AI at all. The fastest results come from letting AI do the heavy lifting, so your time goes to the CEO work only you, the creator, can do.
You want a magic button with zero effort, not even 15 minutes a day.
You'd rather hand your power to an agency that runs the whole thing end to end. They keep the media relationships, and nothing stays with you the day you stop paying. Here, the connections are yours to keep.
You need overnight results and can't give it a few weeks to compound.
You're not here for inclusivity. We proudly stand with LGBTQ+, BIPOC and women founders, we hold space for every lived experience, and “because that's how it's always been done” isn't a reason here.
GFA isn't here to prove people want your product — it's here to amplify a product people already want. So readiness isn't about how big you are:
You're ready if…
Your product is buyable now, or launching imminently.
Real people already want it — you have customers or clear demand.
You can fulfill more orders when they come in.
Your real problem is getting more of the right people to discover you.
You're probably early if…
You're still deciding what to sell.
You're testing whether there's demand at all.
You're sourcing your first inventory or building basic fulfillment.
You're choosing between funding inventory and funding PR.
If the left side sounds like you, keep reading. You're home.
From first pitch to national TV to the #1 recommended product on ChatGPT.
Two real founders. No ads, no agencies. Watch the same three-step journey play out once they got in the room.
KandleryMint Patattan · hand-poured candles
01Got featured
Featured live on the TODAY Show as a solo female founder — earned, never pay-to-play.
→
02Sold out
100+ orders in the first two hours. Sold out within one hour of the segment airing.
→
03Top of AI
Zestt OrganicsCharlotte · organic cotton
01Got featured
Pitched cold and chosen for a TODAY feature by the journalist — earned, never pay-to-play.
→
02Sales surged
745% Shopify sales surge with a 9.11% conversion rate — on $0 of ad spend.
→
03Top of AI
Here's the part no one else gives you: when you join, my close network of top 1% editors, journalists and TV bookers becomes your network. No agency hands you their contacts. You cannot meet these people anywhere else.
Perfect. You don't need PR experience or a single journalist relationship — that's the whole point of the system.
“My business is niche — or my category is really crowded.”
Either way, the answer is positioning. If you're niche, that's your angle — journalists write for dog moms, gardeners, new moms, travelers and teachers, not just “best gifts.” If you're in a crowded category, you don't need one nobody else sells in; you need a reason a journalist's readers should pick you. (Water is about as crowded as it gets — and brands still get bottled, branded and featured every day.) PR is how you become the one people discover and trust instead of the competitor beside you — and no one's getting featured the way we do it.
“I've already done some PR.”
Then you're not starting from zero. GFA gives you the consistency, opportunities, relationships and workflows to turn occasional pitching into a system.
“I'm terrible with AI.”
You don't need to become an AI expert. You just watched me do it live. If you can text a friend, you can do this.
“Don't journalists hate AI pitches?”
We don't teach mass AI spam. AI helps with research, matching and a first draft — you stay in control of your voice and exactly what gets sent.
“I don't have a big following.”
You don't need one. Journalists aren't checking your follower count. You need a real product, somewhere to buy it, and usable photos.
“I don't have enough inventory.”
You don't need a warehouse. Not every feature is the TODAY Show — most are gift guides and niche press where limited or made-to-order is perfect. Our custom jewelry makers and small-batch founders get featured all the time.
“I've invested in marketing before and gotten burned.”
I understand the caution — maybe it was an agency, an influencer platform, ads or a course that sounded great and left you wondering what you actually got. GFA is built around things you can see and use on day one: current opportunities, 40,000+ contacts, AI that matches and drafts your pitch, direct journalist access, and me on your pitches. You're not paying me to promise a feature — you're getting the infrastructure to pursue the right ones consistently. And you have 30 days to get inside, use it, and decide.
“I already know PR — or I don't have time to add it.”
Then you know exactly how much work it is: monitoring requests, building lists, researching every journalist, writing every pitch, following up. Members with decades of PR experience still use GFA — not to learn it, but because rebuilding that whole system themselves isn't the best use of their time. One founder who knows PR spent four hours writing five pitches on her own; inside GFA that's minutes, because the opportunities, contacts and drafts are already there. We built the infrastructure. You just use it.
“What if I join and it's not for me?”
You have 30 days to get inside, use it, and decide. If it's not the fit, request a refund.
Get started, and meet Amy Goodman before she sources for October TV.
✓ 50+ PR opportunities every week, ready to send
✓ Perplexity + ChatGPT plug-and-play prompts
✓ Media database across 25 industries
✓ Access to top 1% journalists
✓ Unlimited support from me for 6 months
✓ A community of founders who get it
Start at just
$175 × 12 payments
Not a subscription. The full cost of the Accelerator, simply spread across 12 payments so you don't pay all at once. After the 12th, you're done. Full access from day one.
One question keeping you from joining? Book a call.
Questions, answered
But what about…
Honestly? No one can promise it — the journalist or editor always controls the final yes, and any program that guarantees coverage is lying to you. What GFA controls is everything that stacks the odds in your favor: access to real, current opportunities, the right targeting, strong positioning and angle, consistency, follow-up, and my feedback when a pitch isn't landing. That's the difference between pitching blindly and hoping, and running an actual system — most members hear back, and many get featured in their first few weeks. When something isn't working, you bring it to me and we fix the angle together. And you have 30 days to get inside, use the whole system and decide it's right for you before you're committed. We can't control the yes — we make sure you're no longer leaving your visibility to chance.
True — no one can promise a journalist's yes or a specific sales number. What earned features reliably build is trust and discoverability: the third-party credibility that Google and AI reward, backlinks that lift your SEO, and the “as seen in” proof that makes buyers, retailers and partners say yes. That's why members see things like a 745% sales surge after one feature, selling out within an hour of airing, and getting recommended by ChatGPT. PR isn't a coupon code — it's the trust layer that makes everything else you're already doing convert better.
None. I studied international relations, not computer science. If you can open a browser and send an email, you have everything you need. The prompts and my team do the heavy lifting.
Perfect, because you don't need to. There is no prompt engineering. You copy my plug-and-play prompts, paste in your details, and press send. If you can text a friend, you can do this.
Same — raw ChatGPT writes like raw ChatGPT. The difference here is the prompt doc. I built it from writing 600+ pitches that actually landed, so it already knows the angle, the format, the bullet points and the exact price-point framing an editor wants to see. You're not staring at a blank box hoping the robot sounds human. It's not “use AI” — it's “use my AI,” and if it's ever not quite right, I'm there to tweak it with you.
No premium AI subscription required — the free versions of ChatGPT and Perplexity do everything you need. The one thing you'll want is a way to send and track emails: if you already use email marketing software (HubSpot, Mailchimp, Klaviyo, Flodesk) it's built right in. If not, a simple tool like MailSuite runs about $60–90 a year, so you can send in bulk instead of copy-pasting each pitch by hand and see who's opening your emails.
No. Affiliates take a big cut, and plenty of members get featured with zero affiliate setup — one editor at Woman's Day featured three of our members and none of them had one. Agencies push affiliates because it makes their job easier; great pitching gets you in without it.
It doesn't matter. Journalists aren't looking at your follower count, they're looking for a great product and a relevant angle. Some of our most-featured members started with almost no following.
The live calls are a bonus, not a requirement. They're all recorded, the opportunities are posted for you every week, and the whole thing takes about 15 minutes a day, whenever it fits your life.
About 15 minutes a day for the core pitching workflow — that's the honest number, and the optional live calls are extra time on top (all recorded, so you catch them when you can). I've already done the hard part — combing the internet for 50+ live PR opportunities a week so you never have to hunt. Your job is: copy, let the prompt write it, press send. The calls are recorded and transcribed, and I have busy single moms in here who've never made a single live call and still get featured just by dropping their product in the group.
That's completely fine. We have plenty of founders with only an Etsy store who get featured. Press is one of the best ways to send buyers to your shop and build an audience that's yours.
Yes. We have members getting featured across continents, and our lists include Canada and international outlets. AI-search visibility works globally, and plenty of US outlets feature founders from anywhere.
It still works. One of our photographers landed a Well and Good feature and multiple gift guides by pitching experiential gifts. We make your expertise or your experience the story, and pitch you for features, roundups and quotes.
Yes, it works for that too. Print-on-demand founders get into gift guides and features all the time. The story is your brand and your angle, not who prints the product.
That's an advantage, not a barrier — readers and editors love personalization. There's a media list dedicated entirely to personalized gifts (one of your 25 lists), on top of custom jewelry, custom apparel and more. And you don't have to customize a fresh sample for every pitch: you decide how to handle it — send a sample when it makes sense, and plenty of features run with no physical sample at all. One member, Melanie of Brick-You, makes fully custom builds from your photos and has been featured 30+ times, with recurring sales coming straight from ChatGPT and Claude.
You don't need bulk inventory to start. Here's the key: not every feature is a national TV segment like the TODAY Show (that one does need volume). The vast majority of opportunities are gift guides, roundups, blogs and niche press — where custom, made-to-order and limited quantities are perfect. We have custom jewelry makers, ceramicists and small-batch founders getting featured all the time, and “limited edition” or “made to order” is often a selling point, not a problem.
One product is more than enough. One of my members makes a single item — a spoonable chocolate-hazelnut butter — and got featured in 198 places and started getting sales from AI search. You don't need a big catalog. You need one product and the right angles, and I'll help you find the ten different gift guides that one product fits into.
You don't need huge revenue, thousands of customers or a big following. But GFA works best when you have a real product that's ready to sell and fulfill, and some reason to believe customers want it — maybe you've had paying customers, tested it at markets, or you're launching within about 30 days with inventory, checkout and fulfillment ready. GFA isn't designed to figure out what you should sell or to prove whether people want your product. It's designed to help more of the right people discover and trust a product that's ready for visibility. If you're still testing whether there's demand at all, you may be a little early — and that's exactly what we sort out on the Right-Fit Call.
PR solves a discovery and trust problem — it can't fix a product people don't want, or every conversion issue on your site. That's exactly why I want you to have some evidence that people want what you're selling.
If customers buy when the right people discover and understand your product, but not enough of them are finding you, PR helps you build the discovery and credibility you're missing. If you're still figuring out whether customers want the product at all, you may be a little early for GFA.
Not sure which one you are? That's exactly what we determine on the Right-Fit Call.
Yes. Press features and being recommended are exactly the credibility buyers and retail scouts look for. Getting featured is one of the strongest ways to land on a retailer's radar.
No. Here's the distinction that matters: a paid feature isn't PR — it's an ad. And AI and Google can tell the difference. Paid placements don't build the third-party trust signals that get you recommended; only earned media does. So you're not buying your way in, and you're not obligated to ship hundreds of free products. You pitch your story and a journalist features you because it's a genuine fit — which is exactly what makes it count for your SEO and AI visibility.
If you've been burned by a publicist, you're in the right place — most of my members were too. Here's the difference: an agency juggles 30–40 clients and hands you to a 22-year-old, you rent their rolodex, and the day you stop paying (usually $3–8K a month) the features stop. With GFA, you own every journalist relationship, you keep the contacts and the system for good, and you're talking directly to me — not one of 40 accounts. And you don't have to choose: plenty of members keep their publicist and use GFA to land what the agency isn't getting them.
This isn't more theory to juggle. It's the doing part, the plug-and-play system that actually gets you featured. Most members tell us this is the piece their other programs were missing.
Big difference. This isn't a cold, bought list you blast and hope. The journalists and editors in our community are actively sourcing right now — they tell us exactly what they're looking for, so you're replying to a real, open request instead of cold-emailing a stranger. We also bring top editors live into the community, ready to feature products like yours. That's why members hear back: you're reaching the right person at the moment they actually need you.
No. You can DM me directly anytime — you're never stuck posting into a crowded feed and hoping. And don't picture hundreds of people fighting over scraps: on a given day there might be one question in the group. The opportunities are shared, but your product, your angle and your pitch are yours alone, so members aren't competing — they're cheering each other on.
All kinds — it's far more than “best gifts.” The opportunities span product roundups and “best of” lists, gift guides (holiday and year-round), expert quotes and source requests, trend and seasonal stories, podcast guest spots, founder features, and TV segments. Think of it as a pyramid: a handful of top-tier names (Forbes, Vogue, Well+Good) on top, and underneath a steady stream of roundups, guides and niche blogs. That bottom layer is the secret — AI and Google reward recency and consistency, so being mentioned again and again this month beats one Forbes hit from four years ago.
No. You may have found me through a holiday-gift-guide workshop, but holiday is just one timely window. GFA runs across your full six months with seasonal and evergreen opportunities year-round — spring and summer guides, everyday product roundups, expert-source requests, trend stories, podcasts and more. Holiday is a great on-ramp because editors plan those guides months ahead, but it's nowhere near the whole thing.
Absolutely — technically you could. You could spend hours hunting for journalists, figuring out who's writing gift guides right now, building your own media database, digging up emails, learning to pitch, guessing your angle and wondering if you're doing it right.
Or you can skip years of figuring it out. Inside GFA the opportunities are already found, the contacts are already there, the pitching system is already built, the AI prompts are ready — and when you're unsure, you have me. You're not paying someone to send an email for you. You're paying to stop rebuilding the entire PR department by yourself. You stay the face of your brand — we just make PR dramatically easier to execute.
Courses hand you theory and disappear. This hands you live journalist leads every week, AI that writes the pitch, unlimited support from me. You'll be doing PR, not studying it.
Over 40,000 media contacts across 24 curated lists, each with email and social handles, refreshed constantly: Art & Handmade, Beauty, Books & Publishing, Coaching & Expert Services, Diverse Founders & Communities, Education, Entrepreneurship & Ecommerce, Fashion & Accessories, Food & Beverage, Gift Guides, Home Decor & Living, Jewelry, Luxury Fashion & Style, Men's Lifestyle & Style, Outdoor, Parenting & Family, Pets, Photography, Shopping Editors (Product Coverage), Wedding & Bridal, Wellness, Canada — Jewelry, Shopping & Commerce Media, General Business & Leadership Podcasts, and General Business & C-Suite Editorial. (subject to change)
Email us at team@gloriachoupr.com and we'll add it, so we can support you. So far there haven't been many industries or brands we couldn't help get featured.
This system is built around product features and gift guides. If you're a coach, speaker or consultant, our Expert Visibility Intensive is built for you, to get you booked on podcasts and quoted as an expert. Message us at team@gloriachoupr.com for the link.
You can — AI is great for research, brainstorming and writing a draft. But AI on its own isn't the continuously curated opportunities (real requests from editors sourcing right now, not guesses), the maintained media contacts, the live access to top editors, or my strategy and feedback when a pitch isn't landing. Those are the parts that actually get you featured. AI helps you sort, match and draft faster — it isn't inventing the opportunities. AI makes GFA faster. AI isn't GFA.
Good — most great products don't. A single product can live in several editorial lanes at once: beauty, wellness, lifestyle, shopping and commerce, gifting, founder stories, or a specific audience or problem. GFA helps you identify which angle fits which opportunity instead of forcing your whole brand into one box. One of my members got 198 features from a single product by pitching it into all the different guides and stories it genuinely fit.
My team scans Substack, blogs, HARO, LinkedIn and more every week, filters out the noise, and posts 50+ that fit product founders, with the journalist's email ready to go.
Yes. The weekly opportunities and the 40,000+ contacts lean national and product-focused, but plenty of members use the same system and pitching frameworks to land regional and niche coverage too — the method works whether you're pitching a national gift guide or your city's magazine. If you want a highly customized media list built for a specific launch, geography or niche, members can upgrade to work with me more closely on exactly that. It's a logical next level, not something you need to start.
You're not handed a course to disappear into — here's the exact flow: get access → see this week's current opportunities (already matched to product founders) → AI matches the right ones to your product → create your pitch → send it from your own email → get my support if you're stuck → follow up → repeat. The first pitch takes about 15–20 minutes, and you can start on day one, not weeks later.
Because PR isn't one pitch or one gift-guide season — it's a repeatable visibility habit. Six months gives you room to pitch across multiple opportunities, seasons and launches, to build real relationships with journalists (the ones who feature you once often come back), and to let the compounding kick in: features earn backlinks, backlinks and mentions build your SEO and AI trust, and that visibility keeps working long after. One month is enough to learn the system; six is enough to get results from it. And it isn't a subscription — after your six months you're paid in full and you keep the contacts and skills for good.
You get full access for six months from day one, and both ways to pay cover that exact same six months. The plan ($175 × 12) isn't a longer or separate commitment — it's simply the full price split up so you don't pay it all at once. It's not a lifetime membership and it's not a subscription that auto-renews; after the 12th payment, you're paid in full.
You can export the media contacts to keep, and any Google docs or PDFs. And if you want to stay in the community and keep the weekly opportunities, coaching calls and journalist intros, you can renew at around 80% off — my way of rewarding loyalty, so staying is a no-brainer.
It's time for the rest of us to be chosen.
In a world telling you to automate everything, you're the one keeping us human. Every small business that gets discovered is a win for all of us. Let's get you featured, recommended, and finally seen for the work you're already doing.
We find the who. We help with the what. You press send.
